Explore the consumer talking points that beef producers can use when sharing the benefits of beef with consumers.
Beef producers are perfectly positioned to “agvocate” for the beef industry to consumers. In the South Florida Beef-Forage Program’s Article-of-the-Month entry for December, Lauren Butler a Livestock Agent & Director for UF/IFAS Extension Okeechobee County, shared consumer talking points for beef producers, especially those selling directly to consumers. See the talking points below.
Beef Producer to Consumer Talking Points
Butler shared that rise in popularity of farm-to-freezer custom-wrapped beef “can be attributed to consumers wanting to know exactly where their food comes from and consumers’ desire to reduce the energy cost of transporting products.”
Consumer talking points for beef include:
- “Beef is one of the most nutrient-dense proteins while keeping the calorie count low. It provides 10 essential nutrients including Zinc, Iron, B12, Niacin, Riboflavin, Phosphorus, Choline, Selenium, B6,and Protein.”
- “Cattle production in Florida is essential to our state’s environmental health. Ranchlands provide green space (oxygen) for residents to enjoy, carbon sequestration services, and water filtration services. Cattle are able to utilize land not suitable for crop production. Cattle can convert, not so nutrient-dense, grasses into an edible product. The grasslands serve as a water filter, cleaning the heavy nutrient loads from other areas as it moves through the watershed.”
- “Ranchers provide habitat for native and endangered wildlife and plant species. Open spaces and natural environments are crucial for animals such as the Florida Panther, bald eagles, gopher tortoises, and the American alligator. Plant species such as wild orchids, ferns, and cypress trees also thrive on ranchlands.”
Griffin Fertilizer is committed to helping both growers and ranchers make sound agronomic and economic decisions in order to maximize the health of their grove and pasture. As a full-service custom dry & liquid fertilizer blender and crop protection product distributor, we will continue our mission to further advance Florida agriculture. For questions or concerns about your farm or pasture, contact us and one of our team will be in touch.